From the Blog

Friday Wrap #224: NPR grows (thanks to Alexa), RIP Flash, brands promote news stories, VR ads coming

Friday Wrap #224I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.

The Big Stories

Millennials favor companies with activist CEOs—I reported last week about the American Petroleum Institute’s advertising push to make the industry look cool to Millennials, whom oil and gas companies need to hire but who are inclined to look elsewhere for work. Oil companies may want to consider convincing their leaders to speak up on social issues. More than half of Millennials are more likely to buy from a company whose CEO speaks out on issues they agree… Read More »

A New Model for Employee Communciation, Part 6: Branding

A New Model for Employee Communication, Part 6: Branding

This is the latest installment in a series of posts exploring a new model of employee communication, one designed to deliver measurable results that demonstrate the impact on the organization in ways that matter to leaders. In this post, we continue examining the outer ring of the model with a look at consultation.

Revised Employee Communication Model

The series:
Part 1: Introduction
Part 2: Overview
Part 3: Alignment
Part 4: Listening
Part 5: Consultation

The outer ring of the model represents the work that employee communicators engage in every day; they are infused in all communications. Branding is the fourth outer ring segment. The kind of corporate… Read More »

FIR Podcast #97: Welcome to manhood, ma’am

For Immediate Release

Cross-posted from the FIR Podcast Network

Shonali Burke and Olivier Blanchard joined host Shel Holtz for conversations about these topics:

  • Gillette’s practice of mailing a razor to young men turning 18 to welcome them to manhood occasionally winds up sending the package to women and older men. Their responses on social media aren’t hurting the company a bit.
  • Marketers are embracing chatbots, a trend that will only continue to grow and evolve as AI and smart audio become more common.
  • Unconscious bias in the workplace can have an impact on productivity and innovation, among other things. If it’s unconscious, what can be… Read More »