From the Blog

FIR #164: Flummoxed by Cyberflashing

For Immediate Release

Cross-posted from the FIR Podcast Network.

In the November episode of “The Hobson & Holtz Report,” Neville Hobson and Shel Holtz reviewed these stories:

  • British Airways management was as unprepared for the iPhone’s AirDrop creating an onboard kerfuffle as flight attendants were
  • With the influencer and micro influencer market saturated, marketers now look to nanoinfluencers
  • By 2022, most of the skills required for employability will be soft skills
  • The length of YouTube videos people will watch on their phones continues to increase
  • Gen Z uses text and chat more than any other generation, but how do they feel about new… Read More »

FIR #163: Not A News Anchor But An Incredible Facsimile

For Immediate Release

Cross-posted from the FIR Podcast Network.

On this week’s episode of “For Immediate Release,” host Shel Holtz reports on the following stories:

  • A lot is changing at Google in the wake of 20,000 employees walking out, but not enough to satisfy the walkout organizers
  • Social media is putting CEOs under increased scrutiny
  • Helping you create better Stories is a million-dollar industry
  • In China, an Artifical Intelligence news anchor is standing by to read news 24/7
  • A chain of newsletters in the U.S. Southeast is showing how to attract younger readers
  • Voice texting has become a thing, but some people absolutely hate it
  • Read More »

FIR #162: A Paucity of Social CEOs

For Immediate Release

Cross-posted from the FIR Podcast Network.

All Things IC’s Rachel Miller shares her perspectives on a damning Wall Street Journal report that contradicts years of glowing reviews for Netflix’s corporate culture. Also in this week’s episode:

  • Can marketing maintain human connections while scaling up in social media?
  • Mark Zuckerberg told analysts sharing is shifting away from the Facebook news feed to messaging apps and Stories
  • A year after doubling its character count, Twitter finds tweets are getting shorter
  • Fewer and fewer CEOs are maintaining a social media presence
  • Google.org is looking to nonprofits to innovate… Read More »