From the Blog

FIR #167: Listmania

For Immediate Release

Cross-posted from the FIR Podcast Network.

Two conversations anchor this week’s podcast. Jen Phillips and Sherrilynne Starkie chat with host Shel Holtz about the real impact of fake news on public relations and what practitioners can do about it, and Sharon McIntosh and Shel riff on internal communication predictions for 2019. Also in this week’s episode:

  • FIR made three lists of must-listen podcasts in one week
  • Edelman’s Digital Trends 2019 is a long but important read
  • For the first time, social media is a bigger news source for Americans than print newspapers
  • There’s some fun to be had in an internal communication… Read More »

FIR #166: Algorithms Everywhere

For Immediate Release

Cross-posted from the FIR Podcast Network.

Futurum Research analyst (and frequent FIR contributor) Olivier Blanchard joins FIR host Shel Holtz to talk about Facebook’s role in the ongoing unrest in France. Also in this week’s episode:

  • Google will introduce Stories to its search engine results pages, which could have an impact on the future of content marketing
  • Any employee who goes above and beyond for a customer could wind up being the subject of a post that goes viral
  • The news on Google Assistant will be like having a personal news radio station in your pocket or on your counter
  • Americans still prefer to get their news… Read More »

FIR #165: Nerds, Start Your Engines

For Immediate Release

Cross-posted from the FIR Podcast Network.

Deirdre Breakenridge joins host Shel Holtz to explore how brands can benefit from starting and managing a Facebook Group. Also in this week’s episode:

  • Amazon Web Services has come up with the coolest way ever to teach people a new technology
  • The PR industry must condemn Definers Public Affairs
  • A model for managing the non-content part of internal communications
  • The “intelligent edge” may be the next hot technology trend
  • Survey sheds light on the reviews people leave online about services
  • How people worldwide think about online misinformation and disinformation
  • Facebook… Read More »