From the Blog

FIR #172: Shutshow

For Immediate Release

Cross-posted from the FIR Podcast Network.

Neville Hobson joins host Shel Holtz for the January installment of “The Hobson & Holtz Report” to talk about these stories:

  • Lost trust in Facebook led to wariness about a user-generated meme.
  • Adobe is bringing part of “Minority Report” to life.
  • The Internet of Things was everywhere at CES.
  • A picture of an egg is the most viewed Instagram post ever. What does that bode for influencer marketing?
  • Picture what Google will look like if the EU implements Article 11 of the Copyright Directive.
  • Brands are weighing in on the U.S. government shutdown.
  • Dan York reports on the web’s… Read More »

FIR #171: Ice Cream for Breakfast

For Immediate Release

Cross-posted from the FIR Podcast Network.

Alabama Power communications strategist Ike Pigott joins host Shel Holtz to talk about the correct use—and abuse—of push notifications and alerts in mobile apps. Also in this week’s episode:

  • Inbox Infinity poses a dilemma for communicators trying to reach people via email
  • Senior citizens are far more likely than any other demographic to share fake news
  • Biometrics can predict a viral marketing campaign
  • Artificial Intelligence is all about the metaphor (and helped Unilever make ice cream for breakfast a thing)
  • VR’s buzz may have faded, but headsets in cars may change that
  • Read More »

FIR #170: How VR Can Improve Doctors’ Bedside Manner

For Immediate Release

Cross-posted from the FIR Podcast Network.

Liz Scherer joins FIR host Shel Holtz for a conversation about how Virtual Reality can create greater empathy among healthcare providers toward their patients and the role communicators must play. Also in this episode:

  • Messaging is poised to surpass social networks as a channel for people to connect with businesses
  • TikTok’s growth has been meteoric and brands are already making their presence felt
  • Media will use blockchain in a big way in 2019
  • The number of Amazon Alexa skills doubled during 2018
  • A new Google Snippet feature could damage your advertising results
  • A coalition… Read More »