From the Blog

FIR Podcast #138: It’s 2018. Let’s Talk About Blogs!

For Immediate Release

Cross-posted from the FIR Podcast Network.

Posts about content marketing these days focus on Instagram and visual communication, video marketing, influencer marketing, VR and AR, branded apps, and other current trends. One recent post, however, emphasized the importance of blog comments. Christine Perkett joined host Shel Holtz to talk about the role of blogs (and blog comments) in a content marketing strategy. Also in this week’s episode…

  • Google employees delivered a petition to the CEO opposing a Defense Department contract. Now, some of those employees have quit
  • Buzzfeed’s new podcast includes JoJo the bot
  • A new… Read More »

FIR Podcast #137: Do Sentences Need Their Space(s)?

For Immediate Release

Cross-posted from the FIR Podcast Network.

Should you be adding one or two spaces after a period in a paragraph? The forces aligned behind each approach have been vocal in their beliefs. One side got a boost from new research, but are we buying it? Listen to Shel and guest Terry Fallis discuss the controversy. Also in this week’s episode:

  • Vine 2 is on hold indefinitely
  • Klout is being consigned to the dust heap of social media history
  • The Vitamin Shoppe has set up Instagram accounts for each of its 800 stores
  • Carnival Cruise has (gasp!) responded well to a crisis
  • Richard Edelman adds fuel to his argument that PR should… Read More »

A New Model for Employee Communication, Part 17: Employee Voice

A New Model for Employee Communication, Part 17: Employee Voice

This is the latest installment in a series of posts exploring a new model of employee communication, designed to deliver measurable results that demonstrate the impact on the organization in ways that matter to leaders.

Revised Employee Communication Model


The series:
Part 1: Introduction Part 9: Vision/Mission
Part 2: Overview Part 10: Values
Part 3: Alignment Part 11: Practices
Part 4: Listening Part 12: People
Part 5: Consultation Part 13: People
Part 6: Branding Part 14: Engagement
Part 7: Channels Part 15: The Strategic Narrative
Part 8: Culture Part 16: Engaging Managers

The four overlapping circles at the center of the model… Read More »